Privacy policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when you use our website. Personal data in this context is all data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (DSGVO) is Christoph Demuth Handel GmbH, Triererstraße 176-178, 52078 Aachen, Deutschland, Tel.: 024151534526, Fax: 024151534528, e-mail: service@maischewerk.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data Collection When You Visit Our Website

2.1 If you use our website purely for informational purposes, i.e. if you do not register or otherwise submit information to us, we only collect such data as your browser transmits to the page server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our website visited
• Date and time at the moment of access
• Amount of data sent in bytes
• Source/referrer from which you reached the page
• Browser used
• Operating system used
• IP address used (where applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 Abs. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to review the server log files retrospectively should concrete indications point to unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

3.1 Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2. Etage, 1-2 Haddington Road, Dublin 4, D04 XN32, Irland (“Shopify”)

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Kanada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

3.2 Shopify

We use a content delivery network of the following provider: Shopify International Limited, Victoria Buildings, 2. Etage, 1-2 Haddington Road, Dublin 4, D04 XN32, Irland (“Shopify”)

Data may also be transferred to:

• Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Kanada
• Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6 Abs. 1 lit. f DSGVO. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

For data transfers to the USA, the data recipient has committed to the EU-US Data Privacy Framework, which, on the basis of an adequacy decision of the European Commission, ensures compliance with the European level of data protection.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted again when you close your browser (so-called “session cookies”), while others remain on your end device for longer and enable page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of your web browser's cookie settings.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 Abs. 1 lit. b DSGVO either for the performance of the contract, in accordance with Art. 6 Abs. 1 lit. a DSGVO in the case of consent given, or in accordance with Art. 6 Abs. 1 lit. f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and in a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually on their acceptance, or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contacting Us

5.1 - Google Gemini

On this website, we have integrated an artificial intelligence software solution from the following provider to provide autonomous customer support: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland

Data may also be transmitted to: Google LLC, USA

Via an API-based integration, visitors can communicate preferences by text input, which are then processed by the provider's language models to determine product recommendations tailored to their interests.

For this purpose, the provider software may collect personal data of the person making the request in order to review the matter automatically and then bring it to a resolution by autonomously initiating handling processes.

The collection and further processing of personal data takes place exclusively for the purpose of handling the specific request. The processing of the site visitor's input for the purposes of training and further developing the provider's AI language models is expressly prevented.

The data processing is based on our legitimate interest in the effective support of our site visitors, in the optimal marketing of our offering and in the automation of customer support to relieve our operations, in accordance with Art. 6 Abs. 1 lit. f DSGVO.

Collected personal data will be deleted, subject to conflicting statutory retention periods, once the provider software determines, in accordance with automatic mathematical-statistical procedures, that the matter has been conclusively resolved.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has committed to the EU-US Data Privacy Framework, which, on the basis of an adequacy decision of the European Commission, ensures compliance with the European level of data protection.

Further legal information and Google's data protection provisions can be found at https://support.google.com/gemini/answer/13594961?hl=de

5.2 When you contact us (e.g. via contact form or e-mail), personal data is processed – exclusively for the purpose of handling and answering your inquiry and only to the extent necessary for this.

The legal basis for the processing of this data is our legitimate interest in answering your inquiry in accordance with Art. 6 Abs. 1 lit. f DSGVO. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 Abs. 1 lit. b DSGVO. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that no statutory retention obligations conflict with deletion.

6) Data Processing When Opening a Customer Account

In accordance with Art. 6 Abs. 1 lit. b DSGVO, personal data will furthermore be collected and processed to the extent necessary in each case if you provide it to us when opening a customer account. Which data is required for opening an account can be found in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via the account have been fully processed, no statutory retention periods conflict with deletion and no legitimate interest on our part in continued storage persists.

7) Use of Customer Data for Direct Marketing

7.1 Subscribing to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receiving the newsletter by clicking a verification link sent to the e-mail address provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Abs. 1 lit. a DSGVO. In doing so, we store your IP address as registered by your Internet service provider (ISP) as well as the date and time of the subscription in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you subscribe to the newsletter is used strictly for the stated purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your e-mail address will be deleted from our newsletter mailing list without delay, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this in a manner that is permitted by law and about which we inform you in this declaration.

7.2 Shopping cart reminders by e-mail

If you abandon your purchase with us before completing the order, you have the option of being reminded once by e-mail of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your e-mail address. The provision of further data is voluntary and may be used to address you personally. For sending the e-mail, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent to this by clicking a verification link sent to the e-mail address provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Abs. 1 lit. a DSGVO for sending a shopping cart reminder. In doing so, we store your IP address as registered by your Internet service provider (ISP) as well as the date and time of the registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for our e-mail notification service is used strictly for the stated purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the controller named at the beginning. After unsubscribing, your e-mail address will be deleted from our mailing list set up for this purpose without delay, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this in a manner that is permitted by law and about which we inform you in this declaration.

8) Data Processing for Order Handling

8.1 To the extent necessary for the performance of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Abs. 1 lit. b DSGVO.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when placing your order in order to inform you personally within the scope of our statutory information obligations in accordance with Art. 6 Abs. 1 lit. c DSGVO. Your contact data will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us to the extent necessary for the respective notification.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the performance of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Disclosure of personal data to shipping service providers

- Deutsche Post

As transport service provider, we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Deutschland

We pass on your e-mail address and/or telephone number to the provider prior to the delivery of the goods, in accordance with Art. 6 Abs. 1 lit. a DSGVO, for the purpose of coordinating a delivery date or providing a delivery notification, provided that you have given your express consent to this in the ordering process. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Abs. 1 lit. b DSGVO. The data is only passed on insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or a delivery notification is not possible.

Consent can be withdrawn at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.
- DHL

As transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Deutschland

We pass on your e-mail address and/or telephone number to the provider prior to the delivery of the goods, in accordance with Art. 6 Abs. 1 lit. a DSGVO, for the purpose of coordinating a delivery date or providing a delivery notification, provided that you have given your express consent to this in the ordering process. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Abs. 1 lit. b DSGVO. The data is only passed on insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or a delivery notification is not possible.

Consent can be withdrawn at any time with effect for the future vis-à-vis the controller designated above or vis-à-vis the provider.

8.3 - Google Gemini

To provide our services, we use artificial intelligence software from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland

Information provided by you within the scope of a contractual relationship may be fed into the provider software in order to organize, analyze, aggregate, modify, evaluate or prepare it for the provision of our services.

Information may also be transmitted to: Google LLC, USA

The collection and further processing of this information takes place strictly for the purpose of contract fulfilment. Processing for the purposes of training and further developing the provider's AI language models is expressly prevented.

Insofar as personal data is also the subject of the processing, this is carried out on the basis of our legitimate interest in the efficient design of our services and the optimal use of existing resources and technologies in accordance with Art. 6 Abs. 1 lit. f DSGVO.

We, for our part, have concluded a data processing agreement with the provider, which ensures the protection of personal data processed via the provider and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has committed to the EU-US Data Privacy Framework, which, on the basis of an adequacy decision of the European Commission, ensures compliance with the European level of data protection.

Further legal information and Google's data protection provisions can be found at https://support.google.com/gemini/answer/13594961?hl=de

8.4 Use of payment service providers (payment services)

- Apple Pay

If you choose the payment method “Apple Pay” of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Irland, the payment is processed via the “Apple Pay” function of your end device operated with iOS, watchOS or macOS by debiting a payment card stored in “Apple Pay”. Apple Pay uses security functions integrated into the hardware and software of your device to protect your transactions. To authorize a payment, it is therefore necessary to enter a code previously defined by you and to verify it by means of the “Face ID” or “Touch ID” function of your end device.

For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website via which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.

If personal data is processed in the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 Abs. 1 lit. b DSGVO.

Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was completed successfully. The anonymization completely rules out any identification of a person. Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made via Safari on your Mac, the Mac and the authorization device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can disable the ability to use Apple Pay on your Mac in the settings of your iPhone. Go to “Wallet & Apple Pay” and disable “Allow Payments on Mac”.

Further information on data protection with Apple Pay can be found at the following Internet address: https://support.apple.com/de-de/HT203027
- Google Pay

If you choose the payment method “Google Pay” of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland (“Google”), the payment is processed via the “Google Pay” application of your mobile end device operated with at least Android 4.4 (“KitKat”) and featuring an NFC function, by debiting a payment card stored in Google Pay or a payment system verified there (e.g. PayPal). To authorize a payment of more than 25,- € via Google Pay, it is necessary to first unlock your mobile end device using the verification measure set up in each case (such as facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a uniquely assigned transaction number, by which a completed payment is verified. This transaction number contains no information whatsoever about the real payment data of your payment methods stored in Google Pay, but is created and transmitted as a one-time valid numerical token. For all transactions via Google Pay, Google acts merely as an intermediary for processing the payment transaction. The transaction is carried out exclusively in the relationship between the user and the originating website by debiting the payment method stored in Google Pay.

If personal data is processed in the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 Abs. 1 lit. b DSGVO.

Google reserves the right to collect, store and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, the merchant's location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and e-mail address of the seller and buyer or of the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 Abs.1 lit. f DSGVO on the basis of the legitimate interest in proper invoicing, the verification of transaction data and the optimization and functional maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information that is collected and stored by Google when other Google services are used.

The terms of use for Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Mollie

One or more online payment methods of the following provider are available on this website: Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, Niederlande

If you select a payment method of the provider for which you make an advance payment (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 Abs. 1 lit. b DSGVO. The disclosure of your data in this case takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
- Paypal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxemburg

If you select a payment method of the provider for which you make an advance payment, your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 Abs. 1 lit. b DSGVO. The disclosure of your data in this case takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.

If you select a payment method for which we make an advance payment, you will also be asked in the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, and, if applicable, data relating to an alternative means of payment).

In order to safeguard our legitimate interest in determining your ability to pay in such cases, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 Abs. 1 lit. f DSGVO. On the basis of the personal data you have provided as well as further data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values incorporates, among other things, but not exclusively, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still remain entitled to process your personal data insofar as this is necessary for contractual payment processing.
- Shopify Payments

One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Irland

If you select a payment method of the provider for which you make an advance payment (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 Abs. 1 lit. b DSGVO. The disclosure of your data in this case takes place exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.

8.5 Electronic withdrawal function for distance contracts

Consumers who conclude contracts on this website for which a statutory right of withdrawal exists have the option of declaring their withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.

When using the withdrawal function, in addition to details identifying the contract to be withdrawn from, further personal information such as the consumer's first and last name and e-mail address must be provided or confirmed.

The collection of this information and its transmission to us takes place in accordance with Art. 6 Abs. 1 lit. b DSGVO and only to the extent necessary for the proper handling of the withdrawal. Also on the basis of Art. 6 Abs. 1 lit. b DSGVO, the personal data provided is used to confirm receipt of the declaration of withdrawal by e-mail. A further legal basis for the processing is Art. 6 Abs. 1 lit. c DSGVO. We are legally obliged to provide an electronic withdrawal function for paid consumer distance contracts.

9) Retargeting/remarketing and conversion tracking

9.1 Google Ads Remarketing

This website uses retargeting technology provided by the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in the browser of your device which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. Any processing going beyond this only takes place if you have consented to Google linking your internet and app browsing history to your Google account and to information from your Google account being used to personalise the ads you view on the web. If, in this case, you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data in order to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google to Google Analytics data in order to form target groups. In the course of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.

All of the processing operations described above, in particular the setting of cookies for reading information on the device used, are only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without such consent, no retargeting technology is used during your visit to the site.

You may withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the "cookie consent tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

You can find details of the processing operations initiated by Google and of how Google handles data from websites here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

9.2 Google Ads conversion tracking

This website uses the online advertising programme "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads service in order to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the aim of showing you advertising that is of interest to you, of making our website more interesting for you and of achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an Ads advertisement placed by Google. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advertisement and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page bearing a conversion tracking tag. However, they do not receive any information that could be used to identify users personally. In the course of using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.

You can find details of the processing operations initiated by Google Ads conversion tracking and of how Google handles data from websites here: https://policies.google.com/technologies/partner-sites

All of the processing operations described above, in particular the setting of cookies for reading information on the device used, are only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You may withdraw your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

In addition, you can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

Please note that certain functions of this website may not be usable, or only usable to a limited extent, if you have deactivated the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

10) Site Functionalities

- hCaptcha

On this website, we use the CAPTCHA service of the following provider: Intuition Machines, Inc., 350 Alabama St, San Francisco, CA 94110, USA

The service checks whether an input is made by a natural person or improperly through machine-based and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data of the browser and operating system type used as well as the date and duration of the visit, and transmits these to the provider's servers for evaluation.

The legal basis is our legitimate interest in establishing individual accountability on the Internet and in preventing misuse and spam in accordance with Art. 6 Abs. 1 lit. f DSGVO.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

11) Tools and Miscellaneous

Cookie consent tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies requiring consent and for cookie-based applications. The “cookie consent tool” is displayed to users when they access the page in the form of an interactive user interface, on which consent for certain cookies and/or cookie-based applications can be given by ticking checkboxes. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by ticking a checkbox. This ensures that such cookies are only set on the respective end device of the user if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in the course of this.

If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 Abs. 1 lit. f DSGVO on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the processing is Art. 6 Abs. 1 lit. c DSGVO. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

12) Rights of the Data Subject

11.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective conditions of exercise:

• Right of access pursuant to Art. 15 DSGVO;
• Right to rectification pursuant to Art. 16 DSGVO;
• Right to erasure pursuant to Art. 17 DSGVO;
• Right to restriction of processing pursuant to Art. 18 DSGVO;
• Right to notification pursuant to Art. 19 DSGVO;
• Right to data portability pursuant to Art. 20 DSGVO;
• Right to withdraw consent given pursuant to Art. 7 Abs. 3 DSGVO;
• Right to lodge a complaint pursuant to Art. 77 DSGVO.

11.2 RIGHT TO OBJECT

IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

13) Duration of Storage of Personal Data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and – where relevant – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent pursuant to Art. 6 Abs. 1 lit. a DSGVO, the data concerned is stored until you withdraw your consent.

If statutory retention periods exist for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 Abs. 1 lit. b DSGVO, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for the performance or initiation of a contract and/or no legitimate interest on our part in continued storage persists.

When personal data is processed on the basis of Art. 6 Abs. 1 lit. f DSGVO, this data is stored until you exercise your right to object pursuant to Art. 21 Abs. 1 DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

When personal data is processed for direct marketing purposes on the basis of Art. 6 Abs. 1 lit. f DSGVO, this data is stored until you exercise your right to object pursuant to Art. 21 Abs. 2 DSGVO.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.